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Booking creative calls for November
We plan, shoot, post and answer for brands that would rather be watched than skipped. One Chicago studio for strategy, short-form video, creators, community and paid social.
Sample figures on a demo site.
Selected work
Seven sample case studies, each in the frame it was made for. Tap any tile for the brief, the idea and the numbers.
All case studies
Community managementHalsted Street Cycle ClubView case study 
Content productionDapple Coffee RoastersView case study 9,940
new followers for Mesa Verde in five months (sample)
What we do
Take one, or let them work together. Prices are sample starting points.
A sample month on the Lift package
One shoot day on the second Tuesday feeds everything else. Videos lead the week, stories keep the weekend warm, and the report lands on the last Sunday.
Results highlights
Averages across sample client accounts in their first six months. Hover or focus any chart for values, or switch to the table.
104K
5.8x week one
| Period | Weekly reach | Starting level |
|---|---|---|
| W1 | 18K | 18K |
| W2 | 21K | 18K |
| W3 | 26K | 18K |
| W4 | 31K | 18K |
| W5 | 39K | 18K |
| W6 | 44K | 18K |
| W7 | 52K | 18K |
| W8 | 61K | 18K |
| W9 | 66K | 18K |
| W10 | 78K | 18K |
| W11 | 91K | 18K |
| W12 | 104K | 18K |
5.8%
from 2.4% in month one
| Period | Client average | Sample band midpoint |
|---|---|---|
| Month 1 | 2.4% | 3% |
| Month 2 | 3.1% | 3% |
| Month 3 | 3.9% | 3% |
| Month 4 | 4.6% | 3% |
| Month 5 | 5.2% | 3% |
| Month 6 | 5.8% | 3% |
7,220
added in six months
| Period | New followers |
|---|---|
| Month 1 | 420 |
| Month 2 | 610 |
| Month 3 | 980 |
| Month 4 | 1,350 |
| Month 5 | 1,720 |
| Month 6 | 2,140 |
$4.80
down 49% in six months
| Period | Cost per result |
|---|---|
| Month 1 | $9.40 |
| Month 2 | $8.10 |
| Month 3 | $6.90 |
| Month 4 | $6.20 |
| Month 5 | $5.30 |
| Month 6 | $4.80 |
Sample figures for illustration. They are not results from real clients and are not a promise of performance.
Reel roll
Short-form videoRestaurants & hospitality5 months
“One taco, one take, one cook.”
One repeatable format, filmed on the line every Tuesday, took a two-location taqueria from a quiet feed to a waitlist for its third opening.
Creator partnershipBeauty & wellness4 months
“Seven days, no filter, no script.”
A seeding program that asked estheticians and everyday creators to film a single honest week with one product, then put the best clips to work as ads.
Brand campaignEvents10 weeks
“Meet you under the lights.”
A six-week campaign built on one line, sixty vendors and a countdown that made a brand-new event feel like a tradition.
Community managementFitness6 months
“Post the riders, not the timetable.”
Member spotlights, instructor playlists and fast replies turned an indoor cycling studio's feed into the reason new riders booked their first class.
Sample figures on a demo site. Stills only: no video plays on this page.
How it runs
The first month is planning. From month two, the rhythm repeats: shoot, edit, publish, read.
The full process45 minutes, free
We ask about the business, look at the feed together and say honestly whether we are the right fit. You leave with three ideas either way.
Weeks 1 to 2
We read twelve months of posts, your competitors and your inbox. Then we find the angle: what only you can say, and to whom.
Weeks 3 to 4
Pillars become repeatable series. Series become a calendar with owners, shoot dates and approvals built in.
Monthly rhythm
One shoot block, one edit week, two review rounds. Posts go out on schedule and the inbox is covered seven days a week.
Every month
A one-page report says what happened, why, and what changes next. The best performers become ads. The weakest formats are retired.
Packages
Monthly, with a three-month start. Sample pricing for this demo.
Full pricing and day ratesQuarterly billing saves 8% (sample offer)
For one location or one channel that needs a steady, good-looking rhythm.
$3,200 / month, billed quarterly
Best for: Single-location restaurants, salons, studios
Start with RunwayMost popular
Our most common setup: a full shoot day, daily community cover and creative testing.
$5,800 / month, billed quarterly
Best for: Growing brands, multi-location groups, online shops
Start with LiftOrganic, creators and paid working as one engine, with a senior team on call.
$9,400 / month, billed quarterly
Best for: Brands spending on ads, launches every quarter
Start with AltitudeFree tool
Type the averages for a typical post. You get the rate by followers and by reach, set against a sample band for your account size.
Open the full calculatorAbove the sample band for accounts 10K to 50K (2.0% to 4.0%)
Same post, two formulas
Estimates only. Bands are sample planning figures for this demo, expressed as engagement rate by followers per post. They are not platform data, and real results vary by category and format.
They found the one format our kitchen could actually keep up with, and it is still running five months later.
Forty creator videos, every contract in order, every usage right clear. I did not chase a single invoice.
One shoot day gives three cafes a month of content. The library board is the best thing we pay for.
Messages get answered in half an hour now. New riders tell us that was why they booked.
The Friday one-pager is the only marketing report I have ever read to the end.
The strategy was 22 pages, and our leasing team still uses the format bank every week.
Recap films were live before I woke up on Saturday. The second Friday sold out off the back of the first.
Sample reviews written for this demo. The people and businesses are fictional.
The studio
Eight makers on Fulton Market, plus a roster of shooters and stylists we have worked with for years.
Meet the studio
Noor HaddadFounder and Creative Director
Marcus OkaforHead of Strategy
Lena KowalczykExecutive Producer
Theo ParkLead Editor
Short-form video6 min readThe three-second hook: five openings we test on every videoMost short videos are decided before the first sentence ends. Here are the five openings we cut for every priority piece, and when each one wins.
Reporting5 min readEngagement rate by reach or by followers: which one should you report?Two formulas, two very different numbers. One flatters small accounts, the other tells you whether the post was any good.
Production7 min readHow we get thirty posts out of one shoot dayA call sheet, a shot list sorted by setup, and a rule about never filming anything once. The practical guide to batching content.Questions
Contracts, ownership, ad spend and what we will not promise.
Every question, answeredForty-five minutes on video. We ask about the business, look at your channels together and tell you honestly whether we are the right fit. You leave with three starter ideas whether or not we work together.
Runway and Lift run on a three-month minimum, Altitude on six. After that it is month to month with 30 days notice. Audits, strategy projects and shoot days have no term.
You do. Finished assets are yours for owned channels without limit. Raw footage is archived for 12 months and available on request.
No. Media is paid directly to the platform on your card, so you see every dollar. Our fee covers strategy, creative and management.
No. Nobody can honestly promise that. We commit to a publishing rhythm, response times, a testing cadence and reporting you can verify inside the platforms.
Community response times improve in the first week. Content patterns usually show in six to eight weeks, once a series has had a few episodes. Paid tests read out in two to three weeks at sensible budgets.
Start here
Rather talk? (312) 555-0178 or hello@paperplanesocial.example
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