Campaign idea
A line, a visual hook and a reason for people to join in.
Service
Brand Campaigns
For launches, openings and seasonal moments we build a campaign around a single idea, then roll it out across organic, creators, paid and the real world.
from $14,500 / campaignOne idea, everywhere, for six weeks.
A campaign is a promise that for a few weeks everything you post will point the same way. We start with a line people can repeat, design a look that stands apart from your everyday feed, and plan a rollout with a tease, a launch and a long tail.
The same team that writes the idea also shoots it, which keeps the thing you approved and the thing that ships very close together.
What is included
Key visuals and film
Hero video, cutdowns, stills and motion templates.
Rollout plan
Tease, launch and sustain phases across every channel.
Creator and PR layer
Seeding kits, creator briefs and local press notes.
Paid amplification
Media plan sized to the goal and the window.
Wrap report
What moved, what did not, and what to keep.
Deliverables
What lands in your board.
- Campaign platform and toolkit
- Hero film plus 8 to 12 cutdowns
- 20 to 30 stills and graphics
- Rollout calendar and channel plan
- Wrap report with next steps
Timeline
How the weeks run
- Weeks 1 to 2Brief, territory options and chosen idea
- Weeks 3 to 4Pre-production and shoot
- Weeks 5 to 6Edit, design and toolkit
- Weeks 7 to 12Tease, launch, sustain and wrap
Sample KPIs
What we would put on page one of the report.
Targets are set with you in week one. These are sample figures to show the kind of numbers we track.
1.2MCampaign reachsample six-week launch
24%Share of saves and sharesof interactions, sample
+38%Branded search liftsample, launch month
45+Assets in toolkittypical
Sample figures for illustration, not a promise of results.
Related case study
Lakefront Night Market
A six-week campaign built on one line, sixty vendors and a countdown that made a brand-new event feel like a tradition.
Read the case study
Brand campaign0:18Lakefront Night MarketView case study 12.4K
400 over the plan
- Tickets sold
- Plan
| Period | Tickets sold | Plan |
|---|---|---|
| W1 | 420 | 300 |
| W2 | 1,100 | 800 |
| W3 | 2,600 | 1,600 |
| W4 | 4,300 | 2,800 |
| W5 | 6,100 | 4,200 |
| W6 | 7,900 | 5,800 |
| W7 | 9,400 | 7,400 |
| W8 | 10.8K | 9,000 |
| W9 | 11.7K | 10.6K |
| W10 | 12.4K | 12K |
Sample figures from a fictional client.
Ten to twelve weeks before launch is comfortable. We have turned campaigns around in five, with a tighter scope.
Yes. We often make the social layer of a wider campaign and share files, schedules and learnings openly.
Our producer handles locations, permits and insurance in Chicago and can advise for other cities.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.