Studio ads that look like everyone's
Glossy product shots have stopped earning attention. Feeds reward faces and texture.
Industry · Beauty & Wellness
Proof beats polish in every bathroom mirror.
Skincare, salons, spas and wellness brands grow when real people show real results. We build creator programs, treatment-room content and ads that carry the right claims.
What usually goes wrong
Three problems we see in most first audits.
Claims that cross a line
Before and after content needs care. Wording, disclosure and consent all matter.
One-off creator posts
A single sponsored post rarely moves sales. Repeat partners do.
The playbook
Four plays we would run.
A starting point, adjusted after the audit. Each play is a repeatable format, not a one-off post.
- Creator partnership
Seven-day honest reviews
Creators film one week with one product and say what happened.
- Short-form video
Treatment-room explainers
Your experts answer one question per video, in plain words.
- Carousels
Texture and routine carousels
Swipeable steps that earn saves and return visits.
- Paid social
Creator clips as ads
The best organic clips recut with three hooks and tested.
Sample KPIs
Numbers that matter in this category.
-38%Cost per purchasesample, creator ads vs studio ads
19Saves per 1K reachsample routine carousels
67%Creator post ratesample seeding program
Sample figures from fictional clients, for illustration only.
Case study
Lumen & Oat Skincare
A seeding program that asked estheticians and everyday creators to film a single honest week with one product, then put the best clips to work as ads.
Read the case study
Creator partnership0:31Lumen & Oat SkincareView case study 1,500
purchases attributed in 12 weeks
| Period | Purchases by hook style |
|---|---|
| Routine | 412 |
| Before/after | 388 |
| Texture | 295 |
| Review | 241 |
| Myth | 164 |
Sample figures from a fictional client.
Services we would start with
The usual first three.
Questions
Asked by beauty & wellness teams.
With written consent, consistent lighting, no retouching of skin and wording that avoids medical claims. Results vary and we say so.
Yes. Local booking goals change the plan, but the same principle holds: show the person, the process and the result.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.