A feed made of timetables
Schedule posts inform members. They do nothing for someone who has never visited.
Industry · Fitness
Nobody joins a schedule. They join a room.
Studios, gyms and coaches fill classes when the feed shows who is already there. We feature members, answer nervous first-timers and track bookings back to posts.
What usually goes wrong
Three problems we see in most first audits.
Intimidating content
Peak-effort footage can scare off beginners, who are most of your growth.
Unknown return
Without a tagged booking link, nobody can say what social is worth.
The playbook
Four plays we would run.
A starting point, adjusted after the audit. Each play is a repeatable format, not a one-off post.
- Carousels
Member milestones
Class 50, class 100, first unassisted pull-up. Portrait plus three questions.
- Short-form video
First-timer answers
What to wear, where to stand, what happens if you stop. One fear per video.
- Stories
Instructor playlists
Shareable, saveable and a reason to follow each coach.
- Community management
Welcome messages
Every new booking gets a note from a real person before class.
Sample KPIs
Numbers that matter in this category.
212First-class bookingssample, per month from social
+44%Story reply ratesample, six months
7.2%Engagement rate by reachsample
Sample figures from fictional clients, for illustration only.
Case study
Halsted Street Cycle Club
Member spotlights, instructor playlists and fast replies turned an indoor cycling studio's feed into the reason new riders booked their first class.
Read the case study
Community managementHalsted Street Cycle ClubView case study 212
in month six, from 18
| Period | First-class bookings from social |
|---|---|
| Jan | 18 |
| Feb | 46 |
| Mar | 92 |
| Apr | 137 |
| May | 180 |
| Jun | 212 |
Sample figures from a fictional client.
Services we would start with
The usual first three.
Questions
Asked by fitness teams.
We ask first, every time, and keep a simple release on file. Most are delighted. Nobody appears without a clear yes.
Yes. A tagged link and a short code at checkout give a clean count each month.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.