Account structure
Prospecting, retargeting and retention, kept deliberately simple.
Service
Paid Social
We plan, build and manage paid social with creative testing at the centre: new hooks every week, clear budgets, and reporting that separates what worked from what was lucky.
from $1,900 / monthAds people do not skip are a creative problem.
Targeting options keep shrinking, which leaves creative as the main lever you control. We run a simple testing rhythm: three to five new concepts a week, clear kill rules, and winners rolled into scaling campaigns.
You see spend, results and learning in one page each week. No vanity reach numbers, no mystery fees. Media is billed directly by the platform to your card.
What is included
Creative testing
Weekly concepts from organic winners, creators and new shoots.
Pixel and events
Tracking, conversions API and consent set up correctly.
Landing page notes
Message match and load-time fixes that lift conversion.
Budget pacing
Daily checks, weekly reallocations, monthly forecasts.
Weekly one-pager
Spend, cost per result, what we learned, what is next.
Deliverables
What lands in your board.
- Account audit and rebuild plan
- 12 to 20 new ad creatives per month
- Tracking and events checklist
- Weekly performance one-pager
- Quarterly creative review
Timeline
How the weeks run
- Week 1Audit, tracking fixes and campaign plan
- Week 2First creative batch and test campaigns live
- Weeks 3 to 4Read results, cut losers, scale winners
- MonthlyBudget forecast and creative roadmap
Sample KPIs
What we would put on page one of the report.
Targets are set with you in week one. These are sample figures to show the kind of numbers we track.
$4.80Cost per resultsample, lead campaign
34%Thumb-stop ratesample 3-second view rate
16New concepts testedper month, sample
1 in 5Creative win ratebeats control, sample
Sample figures for illustration, not a promise of results.
Related case study
Fold & Field
An audit, a simpler account and a weekly creative habit turned a ceramics brand's ad spend from a worry into the most predictable part of the business.
Read the case study
Paid socialFold & FieldView case study $22
below break-even from month four
- Cost per order
- Break-even
| Period | Cost per order | Break-even |
|---|---|---|
| Sep | $46 | $30 |
| Oct | $41 | $30 |
| Nov | $33 | $30 |
| Dec | $29 | $30 |
| Jan | $27 | $30 |
| Feb | $24 | $30 |
| Mar | $22 | $30 |
Sample figures from a fictional client.
We suggest at least $2,500 a month in media so tests reach a readable sample. Below that, organic and creator work usually pays back better.
No, and be careful with anyone who does. We guarantee a testing rhythm, clean tracking and reporting you can check against the platform.
You do. We work inside your business account as a partner, and you keep every audience, pixel and learning if we part ways.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.