Menu photos that reach only regulars
Stills of dishes are saved by people who already love you. They rarely travel further.
Industry · Restaurants & Hospitality
Make people hungry before they have read the menu.
Restaurants, bars, cafes and hotels win on social when the feed feels like a seat at the pass. We film the people, the heat and the plate, then make it easy to book.
What usually goes wrong
Three problems we see in most first audits.
No time on a busy line
Nobody in a working kitchen has an hour to film. Formats must fit inside ten minutes before service.
Messages left unanswered
Booking questions and allergy queries in the inbox are covers lost by 5 pm.
The playbook
Four plays we would run.
A starting point, adjusted after the audit. Each play is a repeatable format, not a one-off post.
- Short-form video
One-take kitchen series
A cook, a dish, one unbroken shot. The same frame every week so it becomes yours.
- Stories
Friday staff takeovers
Stories run by the team on the busiest night, inside a simple house style.
- Paid social
Slow-night offers
Tuesday and Wednesday hooks promoted to people within a few miles.
- Community management
Inbox to booking
Replies inside the hour with a booking link and a human name.
Sample KPIs
Numbers that matter in this category.
+31%Weeknight coverssample, five months
6.8%Engagement rate by reachsample series average
22 minMedian reply timesample, service hours
Sample figures from fictional clients, for illustration only.
Case study
Mesa Verde Taqueria
One repeatable format, filmed on the line every Tuesday, took a two-location taqueria from a quiet feed to a waitlist for its third opening.
Read the case study
Short-form video0:24Mesa Verde TaqueriaView case study 9,940
new followers in five months
| Period | New followers per month |
|---|---|
| Jan | 310 |
| Feb | 890 |
| Mar | 1,640 |
| Apr | 2,980 |
| May | 4,120 |
Sample figures from a fictional client.
Services we would start with
The usual first three.
Questions
Asked by restaurants & hospitality teams.
We prefer the hour before doors, with a short pass during the first seating for atmosphere. The crew is two people and stays out of the way.
Yes. We set one visual language and give each location its own series, so the group feels consistent without feeling copied.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.