Sourcing and vetting
Shortlists checked for audience fit, past work and brand safety.
Service
Creator & Influencer Partnerships
We find creators whose audience matches yours, write briefs they enjoy working from, handle contracts and usage rights, and report what each post actually delivered.
from $2,200 / monthBorrow an audience that already trusts someone.
Good creator work looks like the creator made it, because they did. Our job is the part around it: finding the right people, paying them fairly, giving them a brief with room to play, and making sure the disclosure and usage terms are right.
We favour long relationships with a handful of creators over one-off posts with many. The second and third collaborations almost always outperform the first.
What is included
Outreach and negotiation
Rates, deliverables, exclusivity and timelines agreed in writing.
Creative briefs
One page: the truth, the mandatory lines, and the freedom.
Contracts and disclosure
Usage rights, whitelisting terms and clear ad labelling.
Product seeding
Gifting programs with tracked sends and follow-up.
Performance reporting
Reach, saves, clicks and cost per result by creator.
Deliverables
What lands in your board.
- Vetted shortlist of 15 to 25 creators
- Signed agreements with usage terms
- One-page brief per campaign
- Content approvals and posting schedule
- Creator performance report
Timeline
How the weeks run
- Weeks 1 to 2Sourcing, vetting and shortlist approval
- Week 3Outreach, negotiation and contracts
- Weeks 4 to 5Product sends, briefs and content creation
- Weeks 6 to 8Posts go live, paid amplification, reporting
Sample KPIs
What we would put on page one of the report.
Targets are set with you in week one. These are sample figures to show the kind of numbers we track.
46%Creator reply ratesample outreach average
$0.21Cost per engagementsample campaign
70%Content reuse rateof posts licensed for ads, sample
6 in 10Repeat partnerswork with a client again, sample
Sample figures for illustration, not a promise of results.
Related case study
Lumen & Oat Skincare
A seeding program that asked estheticians and everyday creators to film a single honest week with one product, then put the best clips to work as ads.
Read the case study
Creator partnership0:31Lumen & Oat SkincareView case study $23
down from $41 in week one
- Creator ads
- Studio ads
| Period | Creator ads | Studio ads |
|---|---|---|
| W1 | $41 | $40 |
| W2 | $39 | $41 |
| W3 | $36 | $39 |
| W4 | $33 | $40 |
| W5 | $31 | $38 |
| W6 | $30 | $39 |
| W7 | $27 | $38 |
| W8 | $28 | $37 |
| W9 | $26 | $38 |
| W10 | $25 | $37 |
| W11 | $24 | $38 |
| W12 | $23 | $37 |
Sample figures from a fictional client.
No. You see every rate we negotiate. Our fee covers sourcing, management and reporting.
Every paid or gifted post carries a clear disclosure, in line with FTC guidance. It is written into the contract and checked before posting.
Yes, when usage rights are agreed. We negotiate paid usage and whitelisting windows up front so there are no surprises.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.