Measurement plan
A short list of metrics, each tied to a goal and a target.
Service
Reporting & Insights
A monthly report built around three questions: what happened, why, and what we do next. Live dashboard included, with a call to talk it through.
from $750 / monthFewer charts. More decisions.
Most social reports are a screenshot tour. Ours start with a single page that a founder can read in two minutes, followed by the evidence for anyone who wants it.
We track a short list of numbers that connect to the business: reach among the right people, engagement rate by reach, saves and shares, site visits, and cost per result where paid is involved. Everything else is in the dashboard if you need it.
What is included
Live dashboard
Organic, paid and creator results in one place.
Monthly report
One-page summary, top and bottom posts, and next actions.
Content tagging
Posts tagged by pillar and format so patterns show up.
Quarterly review
A longer look at trends, audience and positioning.
Ad-hoc questions
Ask us anything about the numbers, answers inside two days.
Deliverables
What lands in your board.
- Measurement plan and targets
- Live dashboard with shared access
- Monthly report and 30-minute call
- Tagged content database
- Quarterly review deck
Timeline
How the weeks run
- Week 1Goals, metrics and data sources agreed
- Week 2Dashboard built and history imported
- Month endReport delivered by the fifth working day
- QuarterlyDeep review and target reset
Sample KPIs
What we would put on page one of the report.
Targets are set with you in week one. These are sample figures to show the kind of numbers we track.
Day 5Report deliveryworking day of each month
6Metrics on page oneno more
48 hQuestions answeredad-hoc turnaround
24 monthsHistory importedwhere available
Sample figures for illustration, not a promise of results.
Related case study
Halsted Street Cycle Club
Member spotlights, instructor playlists and fast replies turned an indoor cycling studio's feed into the reason new riders booked their first class.
Read the case study
Community managementHalsted Street Cycle ClubView case study 7.2%
up from 2.1% in month one
- Halsted Street
- Sample band midpoint
| Period | Halsted Street | Sample band midpoint |
|---|---|---|
| Jan | 2.1% | 3% |
| Feb | 3% | 3% |
| Mar | 4.4% | 3% |
| Apr | 5.6% | 3% |
| May | 6.5% | 3% |
| Jun | 7.2% | 3% |
Sample figures from a fictional client.
The six on your measurement plan. Typically reach, engagement rate by reach, saves and shares, profile actions, site visits and cost per result.
Yes. A third of our reporting clients run content in-house and use us as a second pair of eyes.
Always. The dashboard exports to a spreadsheet and the tagged database is yours.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.