Renderings and amenity lists
Every new building posts the same roof deck. Nothing separates you.
Industry · Real Estate
Sell the block. The floor plan will follow.
For developers, leasing teams and brokerages we make the surrounding streets the story, and give on-site staff formats they can shoot on a phone.
What usually goes wrong
Three problems we see in most first audits.
Followers instead of tours
Reach is easy to buy. Qualified visits are the number that matters.
Content stops after launch
The agency leaves and the feed goes quiet just as renewals begin.
The playbook
Four plays we would run.
A starting point, adjusted after the audit. Each play is a repeatable format, not a one-off post.
- Short-form video
Six-block guides
Bakeries, routes, parks and the people who run them.
- Short-form video
Resident point of view
Walk-throughs filmed as someone coming home, not as a tour.
- Stories
Open-home countdowns
Stories that build to a date with a booking sticker.
- Social strategy
Staff format bank
Fourteen repeatable ideas the leasing team can film alone.
Sample KPIs
Numbers that matter in this category.
58Tour requestssample, per month from social
94%Leased at month eightsample building
14Formats run in-houseafter handover
Sample figures from fictional clients, for illustration only.
Case study
Wren Row Residences
A neighborhood-first strategy gave a 140-unit West Loop building a voice that sounded like a neighbor, and filled tours without discounting rent.
Read the case study
Social strategyWren Row ResidencesView case study 94%
leased by month eight
| Period | Occupancy at month end |
|---|---|
| M1 | 12% |
| M2 | 24% |
| M3 | 37% |
| M4 | 52% |
| M5 | 66% |
| M6 | 78% |
| M7 | 87% |
| M8 | 94% |
Sample figures from a fictional client.
Services we would start with
The usual first three.
Questions
Asked by real estate teams.
Yes. Housing ads run in the platforms' special ad category, with no targeting by protected characteristics, and copy is checked against fair housing guidance.
Only with the resident's written permission, and they approve the final cut.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.