Campaign toolkit
Line, lockup, motion templates and a vendor guide.
Events · Brand campaign
Selling out a first‑year night market in eleven days
A six-week campaign built on one line, sixty vendors and a countdown that made a brand-new event feel like a tradition.
12,400tickets sold across four nightssample figure
11 daysto sell out night onesample figure
1.8Mcampaign reachsample figure
$3.40media cost per ticketsample figure
The brief
Where it started.
A first-year outdoor market with sixty food and craft vendors, four Friday nights and no audience. The organizers needed 12,000 tickets sold with a modest media budget and no headline act.
The vendors were the draw, and most of them had loyal followings of their own.
The idea
“Meet you under the lights.”
We gave every vendor the same simple kit: a title card, a sound, and a prompt to show what they were bringing. Sixty small audiences pointed at one date.
Creators got early access for a preview night, and a countdown ran across stories, street posters and paid placements.
What we made
The work, by the numbers.
Vendor videos
Made by the vendors with our template and sound.
Creator previews
Local food and city creators at an early-access night.
Recap films
One per Friday, live within twelve hours.
Results
What changed, in two charts.
Hover or focus a point for exact values, or switch any chart to its table.
12.4K
400 over the plan
- Tickets sold
- Plan
| Period | Tickets sold | Plan |
|---|---|---|
| W1 | 420 | 300 |
| W2 | 1,100 | 800 |
| W3 | 2,600 | 1,600 |
| W4 | 4,300 | 2,800 |
| W5 | 6,100 | 4,200 |
| W6 | 7,900 | 5,800 |
| W7 | 9,400 | 7,400 |
| W8 | 10.8K | 9,000 |
| W9 | 11.7K | 10.6K |
| W10 | 12.4K | 12K |
34%
of sales came from vendor posts
| Period | Ticket sales by source |
|---|---|
| Vendors | 34% |
| Creators | 22% |
| Paid | 21% |
| Organic | 16% |
| Posters | 7% |
Sample figures for a fictional client. They illustrate how we report, and are not real results or a promise of performance.
Timeline
How 10 weeks played out.
- Weeks 1 to 2Idea, toolkit and vendor guide
- Weeks 3 to 4Hero film shoot, creator preview night
- Weeks 5 to 6Countdown, vendor posts, paid launch
- Weeks 7 to 10Four market nights and weekly recaps
Sixty vendors posted the same sound in the same week. By the Friday it felt like the whole city had been invited.
Have a brief like this?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.