Shoot days
One a month, roastery in the morning, cafes after lunch.
Restaurants & hospitality · Content production
One shoot day a month for three cafes and a roastery
A monthly batch shoot replaced four separate phones and four separate styles with one library, one look and a calendar that never runs dry.
62finished assets per shoot day, averagesample figure
5posts a week, every weeksample figure
+41%wholesale enquiries from socialsample figure
8 daysshoot to first cutsample figure
The brief
Where it started.
Dapple runs three cafes and a wholesale roastery. Each cafe manager posted their own photos, and the feed looked like four different businesses. Wholesale buyers were visiting a page that undersold the product.
They wanted one visual language and enough content to post five times a week without thinking about it.
The idea
“Roast day is shoot day.”
We tied the shoot to the roasting schedule. Once a month our crew spends a day following a batch from green beans to a poured cup, then rotates through the cafes for portraits and seasonal drinks.
The result is a tagged library the managers pull from, and a look that makes a latte and a 60-pound sack feel like the same brand.
What we made
The work, by the numbers.
Retouched photos
Delivered in three crops and tagged by pillar.
Short-form videos
Twelve a month, captioned, with licensed audio.
Brand kit for social
Type, colour and templates for stories and menus.
Results
What changed, in two charts.
Hover or focus a point for exact values, or switch any chart to its table.
158K
3.9x the starting month
- Monthly reach
- Starting level
| Period | Monthly reach | Starting level |
|---|---|---|
| Jul | 41K | 41K |
| Aug | 48K | 41K |
| Sep | 57K | 41K |
| Oct | 69K | 41K |
| Nov | 82K | 41K |
| Dec | 118K | 41K |
| Jan | 96K | 41K |
| Feb | 109K | 41K |
| Mar | 127K | 41K |
| Apr | 141K | 41K |
| May | 158K | 41K |
31
last quarter, from 17
| Period | Wholesale enquiries per quarter |
|---|---|
| Q3 | 17 |
| Q4 | 22 |
| Q1 | 26 |
| Q2 | 31 |
Sample figures for a fictional client. They illustrate how we report, and are not real results or a promise of performance.
Timeline
How 11 months played out.
- Month 1Brand kit, shot list template, first shoot
- Months 2 to 3Library built, managers trained on the board
- Months 4 to 9Monthly batches, seasonal menu launches
- Months 10 to 11Wholesale series and trade show content
Our managers used to dread posting. Now they open the board, pick something beautiful and get back to making coffee.
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